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Joel Patfull

Joel Patfull was passionate about sports from a young age. First competing nationally in football, athletics and tennis, Joel was then drafted from high school to play AFL. He played 180 matches for the Brisbane Lions, represented Australia and was a two time Best & Fairest winner before moving to the Greater Western Sydney Giants where he played 40 matches.

Since retiring in 2016, Joel has been exploring his passion of fashion, health & fitness, business and media.

He has been fortunate enough to travel the world representing Australia, alongside fiancée Elle Ferguson, at such events as New York Fashion Week, Coachella, Revolve Festivals and the Victoria’s Secret show in both Paris and NYC. As well as collaborating with local and international brands including Paige Denim, Country Road, Louis Vuitton, Dior and H&M to name a few.

Joel is also expanding his expertise in the Elle Effect business with his role as Chief Operating Officer and working on new product development.

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