Ally May Carey founded Substance in 2013 – In that time, Substance has secured its place as one of Australia’s go-to destinations for all things style, beauty, health and travel.
Ally is dedicated to bringing you a fresh take on fashion and lifestyle. She loves to share a unique outlook through writing and imagery.
Prior to founding Substance, Ally kept busy with a modelling career and running a vintage online store; Who Killed Bambi. She has been featured in national campaigns for adidas, Lorna Jane,_ Charlie Brown, Vitasoy,_ and 7-11 just to name a few. Who Killed Bambi has been featured widely in publications such as: Frankie, Peppermint Magazine, The Sydney Morning Herald and Fairfax Media Publications as well as gained a national and international customer base.
Substance is a destination for style, fitness and inspiration. She has worked with numerous Australian and International brands which include but are not limited to : adidas, Nike, Ford, David Jones, Tony Bianco, Seafolly, NEXT, Virgin, Giorgio Armani, Moroccan Oil, Wella, Sunglass Hut and Uniqlo.
When she’s not working, Ally loves to spend her spare time travelling and exploring new places – preferably on a coastline or somewhere with a good walking track. If she could choose one place overseas to live for a year, she would happily live in Berlin.